Objectives
- Create exclusive Unmissable® Dream Holidays for one of the UK’s largest promotions
- Provide dedicated prize winner management, ensuring unforgettable holiday memories to last a lifetime
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Promotional platforms
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Prizes & Rewards
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Unmissable® Lapland
How we created unforgettable memories with McDonald's.
In April this year, McDonald’s launched the MONOPOLY game for its 11th year, MONOPOLY Prize Choice, the largest promotion of its kind in the UK, with 55 million prizes up for grabs.
We were delighted to support The Marketing Store by creating Unmissable® Dream Holiday Prizes. Consumer research showed McDonald’s customers cherished life experiences over material possessions, and these once-in-a-lifetime holiday experiences really hit the brief.
Our team created unbelievable trips to Thailand, California and New Zealand, including some incredible things to do and see in each location: from jungle tours, to helicopter rides and unique dining experiences, with the lucky winners choosing which location to go to and which experiences to take part in.
Results
With the redemption platform closing at the end of May, McDonald’s were delighted to count over 10.3 million prizes claimed this year.
The 10 lucky Dream Holiday winners will certainly enjoy creating unforgettable memories that last a lifetime.
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