Win Unmissable® Dream Holidays with McDonald’s
Posted: May 2016
Did you win a once-in-a-lifetime Dream Holiday experience?
It was a year in the planning, but this April, a handful of lucky people won the chance to have the time of their lives on dream holidays organised by the Unmissable® team, the exciting new travel offering from The NDL Group. Unmissable® is a global destination for the most extraordinary travel, leisure, entertainment, sport and lifestyle experiences.
It was all part of the 11th MONOPOLY Prize Choice game at McDonald’s – the largest promotion of its kind in the UK with 55 million prizes up for grabs and more than 20 million people expected to take part.
And while there were many instant prizes to be won, the lucky Dream Holiday winners will discover that the best is yet to come, for our travel team has had the enviable task of designing them once-in-a-lifetime Unmissable® Dream Holiday experiences to Thailand, California and New Zealand.
These prizes were created in response to consumer research undertaken by The Marketing Store which showed McDonald’s customers cherish life experiences over material possessions. Our team developed dream holidays comprising some of the best things to do and see in these amazing locations. From jungle tours, helicopter rides and unique dining experiences, they will certainly be unforgettable experiences for memories which will last a lifetime.
We won the brief to design these prizes last summer in a competitive pitch. Although the creativity, capability and track-record of The NDL Group played a part in the account win, it was our ‘winner first’ philosophy, and ability to deliver all aspects of the promotion, that enabled us to stand out.
“This is one of the biggest, most complex promotions we’ve been involved in to date and we truly hope it surpasses last year’s record with more than 20 million entries.
“The organisation of a promotion of this scope and scale has proven the effectiveness of all arms of The NDL Group working together, from developing unique travel content to adapting our proprietary technology, and delivering an exciting yet workable end-to-end solution,” commented The NDL Group Founder, Nick Deyong.
