Objectives :
- Raise awareness & drive sales of Russian Standard Vodka in the UK marketplace through a prize promotion
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Promotional platforms
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Promotional mechanics
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Prizes & Rewards
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Winner management
How we helped make one Russian Standard Vodka fan’s night
To drive sales and awareness, Russian Standard Vodka asked us to help them manage a bottle hang prize promotion in stores of Waitrose nationwide.
The main prize was a unique trip to St Petersburg to experience the White Nights. There were also 60 runners up prizes that included Russian Standard Vodka fridges and shot glasses. To enter, customers simply texted STPETES.
To ensure the prize promotion ran smoothly, we set up and managed the compliance and T&Cs, text to win technology, prize claim platform and prize fulfilment.
Results
The promotion received thousands of text entries and helped put Russian Standard Vodka on the map, ensuring the client was as happy as the lucky winner!
Let's talkResults
Over 17,000 text entries
RSV reported a successful sales increase throughout the promotional period
